How Mansion Student has Saved Time and Improved Decision-Making

About Mansion Student

Award-winning student accommodation specialist Mansion Student has sourced, acquired, developed, refurbished and managed student accommodation across the UK since 2007. Committed to providing safe and reputable residences, the company currently has around 2,635 beds and is in the process of acquiring multiple new assets to grow its portfolio.

The challenge

Before subscribing to StudentCrowd’s Insights Tool, Mansion Student gathered market data manually from multiple sources. The process was time-consuming, the insights lacked depth, and data was frequently out of date, making it difficult to respond to changing market conditions and make informed decisions.

The solution

Mansion Student found integrating the tool to be straightforward, and its simplicity meant that multiple departments (marketing, sales, acquisitions and operations) were up and running quickly. Each department uses the tool slightly differently, but the easy-to-use dashboard makes this kind of inter-departmental collaboration easy.

“It’s used by the company across the board. It’s made everything a lot easier interdepartmentally, because everyone’s using the same data source.” Donna Montagnier, Head of Sales, Marketing and Customer Relations

How Mansion Student is using the tool:

• High-Level aggregation: Tracking pricing trends, incentives and competitor offers across various markets with monthly reports (weekly during peak times, such as Clearing).
  

• Investor presentations: Presenting reliable, up-to-date market data to investors, including information on market prices, returns on investment, and competitor activity.
  

• Competitor research: Monitoring real-time pricing and incentives across the market, benchmarking their performance against key competitors. 

“The data is so up to date, we can adjust things weekly.” Christine Davidson, Marketing Manager

• Clear visual analysis: Using the dashboard, the whole business can quickly assess market conditions and competitor activity, filtering by key competitors, room type, city and academic year.

“The dashboard is so easy to use, we couldn’t be without it.” Christine Davidson, Marketing Manager

• Reviewing market activity: Using historical data to identify booking trends and align marketing activity. 

The results

Subscribing to StudentCrowd’s insights tool has been transformative for Mansion Student. What it meant for the business:

• Reduced time spent on market research: What once took days now takes hours, freeing up teams to focus on higher-value tasks.

• Improved pricing strategy: Pricing for the 2025-2026 academic year has been adjusted more effectively. Changes to pricing and incentives are made quickly and confidently to maximise revenue.

• Increased investor confidence: Clear, reliable data has enhanced the credibility of proposals, presenting a more compelling case to investors, especially during property acquisitions.

• Faster decision-making: Pricing and marketing strategies are adjusted instantly based on market conditions, improving overall efficiency during critical periods like Clearing.

“StudentCrowd’s insights tool has allowed us to make faster, more data-driven decisions. It’s saved us significant time and has improved both our pricing and acquisition strategies.” Donna Montagnier, Head of Sales, Marketing and Customer Relations

• More informed long-term strategies: Detailed data on student preferences and future developments allows for more informed decisions about property refurbishment and expansion.
  

The tool has become an indispensable part of Mansion Student’s strategy, allowing it to differentiate itself in a competitive market.